The CHERVA brand was born with a desire to stand out from the monotony of luxury accessories, showcasing the personality of its founder, and enabling the personal expression and creativity of the wearer. The CHERVA clutch is so much more than just a bag, it serves as a talisman with magical symbols encrypted on the cover and lining. It’s an heirloom and a personalised statement, a visual cue through which to communicate to the world.
 
CHERVA’s charm lies in realising the boldest and most incredible ideas of its customers, using both machine and hand embroidery to customise the clutches and create truly unique luxury bags. Distinctive elements include CHERVA’s embroidered "pages," covering the frame with 100,000 stitches in 6 hours, making the clutch look like a real book, while a handmade silk tassel on a jewelry clasp acts as a bookmark.
 
Two sizes cater to different tastes, while the execution of each and every bag is wholly determined by the client’s concept. Personalised orders emphasise the carrier’s unique character, guaranteeing an accessory created solely for them – one of a kind in a world of banal repetition. Jane Birkin's books, especially her "Munkey Diaries," illustrate the significance of holding onto luxury even in challenging times.
 
At the same time, the brand's concept is rooted in family values and traditions, crafting handmade masterpieces that will be passed down through generations. Just as books never go out of style, the form of CHERVA’s clutches will always symbolise timeless and enduring values. Covers adorned with family crests, monograms, and the history of one’s lineage find continuation in its creations.
 
Being involved in such a personalised process of creation is truly unique and something to cherish. Each clutch is an expression of self-love or love for its future owner. Etched in the lining are feelings, expressions, where proposals are made, birthdays are celebrated, and wishes are conveyed.