ABOUT CHERVA
The CHERVA brand was born with a desire to stand out from the monotony of luxury accessories, showcasing the personality of its founder, and enabling the personal expression and creativity of the wearer. The CHERVA clutch is so much more than just a bag, it serves as a talisman with magical symbols encrypted on the cover and lining. It’s an heirloom and a personalised statement, a visual cue through which to communicate to the world.
Kateryna is the creative mind behind the Cherva brand, where family values intertwine with artistic expression. Influenced by her father’s passion for books and art, Kateryna’s upbringing in Odessa immersed her in a world of literature and culture. After a successful career in fashion, she took a bold step in 2018 with the launch of her "book-clutches" – unique handbags crafted from curtains to replicate the texture of real pages.
Despite initial challenges, Kateryna's perseverance turned her vision into reality, with each "book-clutch" paying homage to her parents' love for literature.
Two sizes satisfy different tastes and needs, and the design of each bag is entirely defined by the client’s concept. Personalized orders highlight the unique character of the owner, guaranteeing an accessory created exclusively for them — one of a kind in a world of banal repetitions.
Jane Birkin's books, especially her "Monkey Diaries," illustrate the importance of preserving luxury even in challenging times
At the same time, the brand's concept is based on family values and traditions, creating handcrafted masterpieces that are passed down from generation to generation. Just as books never go out of style, the shape of CHERVA clutches will always symbolize eternal and timeless values.
Covers adorned with family crests, monograms, and ancestral history find their continuation in its creation.
